everyday rituals, thoughtfully woven

the best partcomes afterthe shower.

Natural textures. Considered colour. Thoughtful towels for the small moments that make your day.

find your towel meet the shower towel
THE AFTER EDIT — 01
A tactile stack of ivory, ochre, cocoa and olive towels with an ombré dusty-blue waffle towel draped over the front
A dusty-blue cotton bath towel on an oak stool in a sunlit bathroomafter the showersoftness, in every fibre.

good things come after.01 / 06

NATURAL TEXTURES / EARTHEN COLOURS / EVERYDAY COMFORTexplore the collection

a quieter kind of colour

soft shades.
a little character.

olivecocoadusty blueochreivory
Ivory waffle towels fading gently into olive, ochre and dusty bluethe ombré edit

colour, softly.

Airy waffle. A slow fade from ivory to earth.

Soft muslin cloths, botanical wraps and an ivory hooded towel beside a woven basketkids & muslin

for the little afters.

Gentle layers, tiny leaves and everyday cuddles.

the collection / made for your moment

every after deserves its own towel.

From a quiet morning to a dip in the sea. Find the weave, weight and feel that belong to your after.

no. 01 · 620 gsm · zero-twist

after the shower

Cloud-soft untwisted loops that drink the shower dry.

from ₹490

no. 02 · 420 gsm · terry

after the gym

Soft cotton terry. A clean, simple everyday essential.

from ₹590

no. 03 · microfibre suede

after yoga

Grips the mat, soaks up the sweat, gets grippier when damp.

from ₹450

no. 04 · 400 gsm · terry

after the swim

Yarn-dyed stripes that dry before the bus comes.

from ₹990

no. 05 · flat-weave

after the beach

No loops for sand to hide in. Shake it and it’s clean.

from ₹1,490

no. 06 · six-layer muslin

after bath time

A hooded towel with ears, soft from the very first bath.

from ₹990

the fluff-o-meter

how fluffy is too fluffy?

GSM is grams per square metre: basically, how much towel you get. More grams, longer loops, bigger hug, and more hours on the line. Slide to find your sweet spot.

Feels
plush
Dries indoors in (estimate)
about 5.5 hours
Loop height
about 7 mm
A 70 × 140 cm towel weighs
about 637 g

650GSM

after the shower
plush

fabrics

good fabric.
you can feel the difference.

explore the fabrics

the colour rail

pick a colour. we’ll hang it up.

Our five signature shades. Olive, cocoa, dusty blue, ochre and ivory — made to sit beautifully together.

colour 03 of 5

dusty blue

shop everything in dusty blue

comes in 10 towels

the shower towel, after the showerthe gym towel, after the gymthe mat towel, after yogathe swim towel, after the swimthe beach towel, after the beachthe little hooded towel, after bath timethe waffle towel, after the rainthe tea towel trio, after the dishesthe ombré waffle towel, after the rainthe little muslin cloths, after bath time

your week of afters

how many towels does one week need?

One in use, one in the wash, one hiding in the gym bag. Tap in your week and we’ll do the towel maths.

do the towel maths
Monafter the showerafter the gym
Tueafter the showerafter yoga
Wedafter the showerafter the gym
Thuafter the showerafter yoga
Friafter the showerafter the gym
Satafter the showerafter the swim
Sunafter the showerafter the beachafter bath time

this week needs 9 towels₹10,410

the small print, in big letters

the after promise.

  • free delivery over ₹999

    Anything under that ships for ₹99, anywhere in India.

  • 30 nights to fall for it

    Use it, wash it, snuggle it. Still not smitten? Send it back.

  • pre-washed, ready to drink

    Thirsty from the very first shower. No awkward first date.

  • returns from your doorstep

    We pick it up, you get your money back, nobody hunts for tape.